Social Media Audit: JLo
This social media audit was done as a way to analyze a celebrity social media account: @JLo.
The main strategies behind Jennifer Lopez's social media accounts are as follows:
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Increase fan base across all brands
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Promote television shows sponsored by Lopez and create opportunities to keep fans engaged
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Build an image of humanitarianism, activism, and as a role model
For a full view of the audit, click here.
The BarackX Blog Posts
As a BarrackX Intern for Xavier Basketball, I contributed to the fromthebarrackx.wordpress.com blog page.
NAMI Southwest Ohio
My senior seminar classes partnered with the National Alliance of Mental Illness of Southwest Ohio (NAMI) to create multiple campaigns that suited each class. You can find their information here and look below for the final projects that were created by my group and I.
Advertising: In a group of five, we planned out an advertising campaign with the limited budget of a nonprofit organization, circling around using people-first language, giving support to others, and bringing conversation surrounding mental illness to the light. I worked on the budget and created a plan that created the greatest reach in a frequency-based campaign.
- Final Plans Book (Coming Soon)
- Budgeting (Coming Soon)
Public Relations: We placed a whiteboard in the center of public places, reading "I almost confronted mental illness, but..." and invited people to share why they almost stood up to the stigma, but didn't go all the way.
Digital Media: We created a podcast to be promoted through various digital channels, reaching out to a present mental health community that currently resides on Reddit, Twitter, and other online channels.
- Podcast